Festivals make us better people.(We’ve known this for years!)
June 13, 2025
The message is clear: festivals make us better people (and we’ve known this for years!). The question isn't whether we should invest in Australia's arts and festival sector – it's how quickly we can make it happen.
We’ve been reading this article - proving what we've always known: festivals change lives (and we need your support!).
A groundbreaking Yale University study has revealed something extraordinary: 63% of festival-goers experience a 'transformative journey' that leaves them more connected to humanity and significantly more willing to help strangers – for at least six months after the event.
Photo credit: Lords of Strut performing at Stirling Fringe taken by Darren Clement
Dr. Daniel Yudkin noted: "Experiences at secular mass gatherings have the potential to expand the boundaries of moral concern beyond one's own group."
More Than Entertainment - We're Building Community
We've witnessed this transformation firsthand. Our award-winning festivals don't just surprise audiences - they create lasting bonds that strengthen communities across Australia.
Australia's Festival Future Depends on Investment. When we invest in festivals and arts, we're not just funding entertainment. We're:
Building stronger, more empathetic communities
Supporting hundreds of local artists and creative professionals
Attracting tourism and economic activity
Creating spaces where Australians connect across cultural divides
Every dollar invested creates ripple effects that extend far beyond the event itself. We're not just delivering a festival or an event, we’re building the social fabric that makes Australia a more connected and vibrant place to live.
Whether you're a potential partner, sponsor, or simply someone who believes in the power of shared creative experiences, we'd love to discuss how we can work together to expand Australia's festival landscape.
Photo credit: Katie Wright Dynamite performing at Christmas Wonderland Festival
Photo credit: Anya Anastasia performing at Christmas Wonderland Festival